Cindy Hyde Smith for US Senate
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Democrats are trying to come for YOUR guns! While crime is surging across our country, the RIGHT to defend ourselves is more important than ever! Take our poll now to tell us what you think!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 26.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 3.0 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 12 (2022-07-07 β 2022-07-19) |
| Created | 2022-07-07 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MS β Cindy Hyde-Smith |
| Surfaced by | βsenate:Cindy Hyde-Smithβ |
| Issue | guns |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | guns 2a |
| Call to action | survey poll |
| Standout element | tiled silhouettes of rifles and firearms as background pattern reinforcing the guns theme |
| Tactic | The ad uses fear-based framing β 'Democrats are coming for YOUR guns' β paired with a poll CTA to build a list of engaged gun-rights voters while stoking urgency around crime and self-defense rights. |
| Texas | 6.9% |
| New York | 5.5% |
| Florida | 5.1% |
| North Carolina | 4.6% |
| Missouri | 4.5% |
| Ohio | 4.5% |
| Tennessee | 4.3% |
| 35-44 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |
| 65+ Β· female | 11.6% |
| 55-64 Β· female | 2.8% |
| 35-44 Β· male | 1.0% |
| 65+ Β· male | 59.2% |
| 55-64 Β· male | 19.3% |
| 55-64 Β· unknown | 0.2% |
| 45-54 Β· male | 3.8% |
| 25-34 Β· male | 1.6% |
| 25-34 Β· female | 0.2% |
| 45-54 Β· female | 0.1% |
| 18-24 Β· male | 0.2% |
| 65+ Β· unknown | 0.1% |