COLIN ALLRED FOR SENATE
Because of Ted Cruz’s cruel abortion ban, Texas women are fleeing the state for lifesaving reproductive care.
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| Overall score | 59.5/100 |
| Spend / Reach / Long. / Eff. | 80.0 · 100.0 · 6.3 · 51.7 |
| Spend range | USD 80,000–89,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 85.0 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 24 (2024-08-29 → 2024-09-22) |
| Created | 2024-08-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Colin Allred |
| Surfaced by | “senate:Colin Allred” |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark, desaturated close-up of Ted Cruz's face overlaid with NPR quote branding abortion as a felony, creating a menacing mugshot-like effect |
| Tactic | The ad weaponizes a credible NPR headline directly over Cruz's unflattering portrait to tie him personally to life-threatening consequences for Texas women, amplifying fear and blame simultaneously. |
| Texas | 100.0% |
| Unknown | 0.0% |
| Unknown · unknown | 0.0% |
| 45-54 · male | 6.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 1.0% |
| 18-24 · female | 3.6% |
| 35-44 · male | 6.6% |
| 55-64 · male | 4.7% |
| 25-34 · female | 13.7% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 11.0% |
| 25-34 · male | 4.8% |
| 55-64 · female | 11.5% |
| 35-44 · female | 17.8% |
| 65+ · male | 3.6% |
| 45-54 · female | 14.7% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |