CHRIS PAPPAS FOR CONGRESS
Reelect Chris Pappas >>
Chris's extreme Republican opponents have auctioned off AR-15s after mass shootings, spread Trump's "Big Lie," and celebrated the end of Roe v. Wade. We can't allow one of Chris's extreme opponents to represent Granite Staters in Congress. Contribute to Chris's campaign today so he can defeat whichever extreme Republican wins the primary β https://bit.ly/3P6s559
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 38.1/100 |
| Spend / Reach / Long. / Eff. | 27.6 Β· 59.2 Β· 7.7 Β· 57.9 |
| Spend range | USD 600β699 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 37.12 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 29 (2022-08-09 β 2022-09-07) |
| Created | 2022-08-08 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH β Chris Pappas |
| Surfaced by | βsenate:Chris Pappasβ |
| Issue | guns |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | none |
| Symbols | guns 2a |
| Call to action | donate |
| Standout element | Blank/unloaded image forces full reliance on the copy's alarming trifecta of charges β AR-15 raffles, Big Lie, and Roe overturn |
| Tactic | The ad stacks three hot-button attack frames (guns, election denial, abortion) in rapid succession to manufacture urgency and drive small-dollar donations before the Republican primary concludes. |
| New Hampshire | 61.1% |
| Massachusetts | 6.9% |
| Maine | 3.9% |
| California | 3.8% |
| Vermont | 2.2% |
| New York | 2.2% |
| Pennsylvania | 1.7% |
| 18-24 Β· female | 0.1% |
| 18-24 Β· male | 0.1% |
| 35-44 Β· unknown | 0.0% |
| 25-34 Β· female | 0.4% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 13.6% |
| 45-54 Β· female | 5.4% |
| 65+ Β· female | 38.0% |
| 65+ Β· male | 23.5% |
| 55-64 Β· unknown | 0.2% |
| 35-44 Β· male | 2.3% |
| 55-64 Β· male | 9.2% |
| 45-54 Β· male | 4.1% |
| 35-44 Β· female | 1.6% |
| 25-34 Β· male | 0.8% |
| 65+ Β· unknown | 0.6% |