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Chris Pappas for Congress US Inactive

CHRIS PAPPAS FOR CONGRESS

ad creative

NH-01 is a "TOSS UP"

Reelect Chris Pappas >>

Ad copy

Chris's extreme Republican opponents have auctioned off AR-15s after mass shootings, spread Trump's "Big Lie," and celebrated the end of Roe v. Wade. We can't allow one of Chris's extreme opponents to represent Granite Staters in Congress. Contribute to Chris's campaign today so he can defeat whichever extreme Republican wins the primary β†’ https://bit.ly/3P6s559

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score38.1/100
Spend / Reach / Long. / Eff.27.6 Β· 59.2 Β· 7.7 Β· 57.9
Spend rangeUSD 600–699
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 37.12
Est. audience size50,001 – 100,000
Days live29 (2022-08-09 β†’ 2022-09-07)
Created2022-08-08
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateNH β€” Chris Pappas
Surfaced byβ€œsenate:Chris Pappas”

🧠 AI analysis

Issueguns
Framingattack opponent
Message typefundraising
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsguns 2a
Call to actiondonate
Standout elementBlank/unloaded image forces full reliance on the copy's alarming trifecta of charges β€” AR-15 raffles, Big Lie, and Roe overturn
TacticThe ad stacks three hot-button attack frames (guns, election denial, abortion) in rapid succession to manufacture urgency and drive small-dollar donations before the Republican primary concludes.

Where it ran (delivery by region)

New Hampshire61.1%
Massachusetts6.9%
Maine3.9%
California3.8%
Vermont2.2%
New York2.2%
Pennsylvania1.7%

Who saw it (delivery)

18-24 Β· female 0.1%
18-24 Β· male 0.1%
35-44 Β· unknown 0.0%
25-34 Β· female 0.4%
45-54 Β· unknown 0.1%
55-64 Β· female 13.6%
45-54 Β· female 5.4%
65+ Β· female 38.0%
65+ Β· male 23.5%
55-64 Β· unknown 0.2%
35-44 Β· male 2.3%
55-64 Β· male 9.2%
45-54 Β· male 4.1%
35-44 Β· female 1.6%
25-34 Β· male 0.8%
65+ Β· unknown 0.6%

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