DR. ANNIE ANDREWS FOR SENATE
That horrific thing Lindsey Graham said. And how we take our power back.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 75.1 · 9.9 · 47.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 147.05 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 37 (2025-11-04 → 2025-12-11) |
| Created | 2025-11-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Annie Andrews |
| Surfaced by | “senate:Annie Andrews” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Pink bold 'MANY OF YOU' subtitle bar against a casual, direct-to-camera selfie-style video creating intimate urgency |
| Tactic | Uses the parasocial, direct-to-camera confessional style to convert outrage over Lindsey Graham's abortion stance into donor energy, with 'MANY OF YOU' building community solidarity before the fundraising ask. |
| California | 13.6% |
| South Carolina | 12.7% |
| Florida | 6.0% |
| New York | 5.7% |
| Texas | 4.1% |
| Washington | 3.7% |
| North Carolina | 3.7% |
| 18-24 · female | 0.1% |
| 45-54 · male | 2.1% |
| 65+ · male | 26.4% |
| 65+ · female | 41.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.7% |
| 55-64 · female | 13.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.5% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.1% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.9% |