πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Chuck Morse for NH

NH State Senate President and small business owner.

Ad copy

New Hampshire respects the right to keep and bear arms. We can't let Washington D.C. politicians take that right away from us! Like my page if you support our 2A rights.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score29.0/100
Spend / Reach / Long. / Eff.0.0 Β· 45.5 Β· 3.6 Β· 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 11.0
Est. audience size10,001 – 50,000
Days live14 (2021-08-22 β†’ 2021-09-05)
Created2021-08-22
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateNH β€” Chuck Morse
Surfaced byβ€œsenate:Chuck Morse”

🧠 AI analysis

Issueguns
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsguns 2a
Call to actionnone
Standout elementAggressive close-up of Biden pointing and appearing to shout, overlaid with accusatory bold blue text
TacticUses a visually unflattering photo of Biden mid-shout combined with a rhetorical challenge to activate fear and anger among 2A supporters, driving page likes as a list-building tactic.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

45-54 Β· male 51.3%
55-64 Β· male 43.8%
35-44 Β· male 4.9%

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