Tom Willis WV US Inactive
Friends of Tom Willis
Tom Willis for WV Senate
Republican Constitutional Conservative Oil and Gas Workers Association endorses Tom Willis for WV SenateVets4Coal PAC endorses Tom Willis for WV Senate!Vets4Vet Leadership PAC endorses Tom Willis for WV Senate!VOTE FOR TOM ON MAY 14TH !! WILLIS PLEDGES TO ELIMINATE PERSONAL INCOME TAXWILLIS PLEDGES....
Ad copy
My opponent, Senator Craig Blair, has supported sex-change experiments on children, sending taxpayer money to liberal corporations, and removing criminal penalties for abortion doctors. He even voted to allow abortions after a heartbeat is detected. This is a battle of good vs. evil, and West Virginians understand that. If we want to strengthen our economy and see our society thrive, we need to invest in West Virginia families and the values that have set our state apart from the rest. We don't need to become more like California. We just need to build on the values that make West Virginia great, and work to attract new opportunities with employers that respect and honor our God-fearing values.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 14.3 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 53 (2024-03-22 → 2024-05-14) |
| Created | 2024-03-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | church cross, none |
| Call to action | learn more |
| Standout element | bold blue quote card invoking spiritual warfare framing against lobbyists alongside a rally-style candidate photo |
| Tactic | The ad deploys a good-vs-evil religious framing combined with a laundry list of culture-war attacks on the opponent to energize conservative base voters through moral panic and identity threat. |
Where it ran (delivery by region)
| West Virginia | 82.9% |
| Maryland | 15.9% |
| Virginia | 1.1% |
| Unknown | 0.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 25-34 · female | 0.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 3.7% |
| 35-44 · male | 3.0% |
| 55-64 · male | 14.4% |
| 45-54 · male | 5.8% |
| 65+ · male | 27.7% |
| 65+ · female | 31.6% |
| 55-64 · female | 10.7% |
| 25-34 · male | 0.7% |
| 35-44 · female | 1.7% |
| 65+ · unknown | 0.3% |
