DR. ANNIE ANDREWS FOR SENATE
That horrific thing Lindsey Graham said. And how we take our power back.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.3/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 75.1 · 10.2 · 54.8 |
| Spend range | USD 4,500–4,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 55.88 |
| Est. audience size | — |
| Days live | 38 (2025-11-04 → 2025-12-12) |
| Created | 2025-11-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Annie Andrews |
| Surfaced by | “senate:Annie Andrews” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Pink bold 'MANY OF YOU' subtitle bar against a casual, direct-to-camera selfie-style video creating intimate urgency |
| Tactic | Uses the parasocial, direct-to-camera confessional style to convert outrage over Lindsey Graham's abortion stance into donor energy, with 'MANY OF YOU' building community solidarity before the fundraising ask. |
| California | 9.2% |
| Florida | 7.6% |
| South Carolina | 5.8% |
| North Carolina | 5.1% |
| New York | 5.1% |
| Texas | 5.0% |
| Pennsylvania | 4.2% |
| 18-24 · female | 0.1% |
| 45-54 · male | 4.5% |
| 65+ · male | 21.5% |
| 65+ · female | 31.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 10.6% |
| 55-64 · female | 16.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.7% |
| 18-24 · male | 0.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.9% |
| 35-44 · female | 3.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.4% |
| 25-34 · female | 0.9% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |