KANSANS FOR MARSHALL
π¨π¨π¨ Barbara Bollier caught on video supporting gun confiscation and gun bans. She's no moderate. Watch for yourself.
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| Overall score | 38.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 63.8 Β· 4.1 Β· 68.4 |
| Spend range | USD 200β299 |
| Impressions | 25,000 β 29,999 |
| CPM (β $/1k impr) | USD 9.07 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 16 (2020-10-12 β 2020-10-28) |
| Created | 2020-10-12 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS β Roger Marshall |
| Surfaced by | βsenate:KS β Roger Marshallβ |
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | guns 2a, us flag |
| Call to action | none |
| Standout element | Bold red all-caps accusatory headline overlaid on opponent's own campaign video footage |
| Tactic | Uses the opponent's own words against her β a 'caught on video' gotcha tactic designed to destroy Bollier's moderate brand and energize pro-gun voters with her own rally footage as damning evidence. |
| Kansas | 100.0% |
| 25-34 Β· unknown | 0.0% |
| 65+ Β· female | 21.0% |
| 65+ Β· unknown | 0.3% |
| 45-54 Β· male | 9.1% |
| 25-34 Β· female | 1.6% |
| 55-64 Β· unknown | 0.4% |
| 35-44 Β· male | 6.6% |
| 55-64 Β· male | 15.6% |
| 35-44 Β· female | 2.6% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 11.6% |
| 25-34 Β· male | 4.1% |
| 65+ Β· male | 19.9% |
| 18-24 Β· female | 0.5% |
| 45-54 Β· female | 5.0% |
| 18-24 Β· male | 1.5% |
| 35-44 Β· unknown | 0.1% |