Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
New Hampshire respects the right to keep and bear arms. We can't let Washington D.C. politicians take that right away from us!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 1.1 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2021-08-23 → 2021-08-28) |
| Created | 2021-08-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | guns 2a |
| Call to action | none |
| Standout element | Unflattering photo of Biden pointing aggressively with bold accusatory text overlay |
| Tactic | The ad uses a fear-and-threat tactic by framing Biden as a direct personal threat to New Hampshire gun rights, using a confrontational image and a direct-address rhetorical question to provoke defensive mobilization among Second Amendment voters. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 45-54 · male | 43.6% |
| 55-64 · male | 52.5% |
| 35-44 · male | 3.9% |
