CHRIS PAPPAS FOR CONGRESS
I've always stood up for a woman's right to make her own private health care decisions. My opponent would take away those rights.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 54.9/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 92.5 Β· 7.2 Β· 60.4 |
| Spend range | USD 10,000β14,999 |
| Impressions | 450,000 β 499,999 |
| CPM (β $/1k impr) | USD 26.31 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 27 (2022-10-12 β 2022-11-08) |
| Created | 2022-10-12 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Chris Pappas |
| Surfaced by | βsenate:Chris Pappasβ |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a contrast frame on abortion rights β positioning Pappas as a defender of reproductive choice against an opponent who would restrict it β though the actual creative is inaccessible due to a platform policy removal notice. |
| New Hampshire | 99.0% |
| Maine | 0.6% |
| Massachusetts | 0.3% |
| Florida | 0.0% |
| Rhode Island | 0.0% |
| New York | 0.0% |
| Connecticut | 0.0% |
| 13-17 Β· female | 0.1% |
| 18-24 Β· female | 23.4% |
| 25-34 Β· female | 22.0% |
| 35-44 Β· female | 14.6% |
| 45-54 Β· female | 13.4% |
| 55-64 Β· female | 13.6% |
| 65+ Β· female | 13.1% |