Chris Pappas for Congress US Inactive
CHRIS PAPPAS FOR CONGRESS
Chris Pappas
Working for NH
Ad copy
Sometimes you just have to say it straight. Reproductive rights are on the line in this election.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 3.0 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 12 (2024-10-24 → 2024-11-05) |
| Created | 2024-10-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | opponent's own words in a damning pull-quote framing him at an NHPR studio interview |
| Tactic | The ad weaponizes the opponent's own recorded statement by pairing his image mid-interview with incriminating captions, using the 'own words' tactic to make the attack feel factual and credible rather than partisan. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
| Maryland | 0.0% |
Who saw it (delivery)
| 18-24 · female | 5.6% |
| 18-24 · male | 2.8% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 23.6% |
| 25-34 · male | 14.1% |
| 25-34 · unknown | 0.5% |
| 35-44 · female | 33.0% |
| 35-44 · male | 19.7% |
| 35-44 · unknown | 0.7% |
