Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
As the Biden administration attempts to humiliate Christians his administration put the transgender day of visibility on Easter. Meanwhile one can never forget that Senator Blair voted to allow the chemical castration of gender confused minors. We have to stop the constant attacks on Christianity and our way of life from both the Biden administration and the undocumented Democrats like Senator Blair in Charleston.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 2.8 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 11 (2024-03-31 → 2024-04-11) |
| Created | 2024-03-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | church cross, family |
| Call to action | none |
| Standout element | Inflammatory juxtaposition of Easter and Transgender Day of Visibility to provoke Christian outrage |
| Tactic | The ad uses culture-war grievance stacking — linking Biden's federal actions to a local opponent — to mobilize Christian conservative voters through fear and religious identity threat rather than policy argument. |
Where it ran (delivery by region)
| West Virginia | 81.9% |
| Maryland | 16.8% |
| Virginia | 1.3% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 35-44 · female | 2.4% |
| 65+ · male | 15.9% |
| 65+ · female | 25.8% |
| 55-64 · male | 17.6% |
| 55-64 · female | 16.2% |
| 45-54 · male | 9.4% |
| 45-54 · female | 7.7% |
| 35-44 · male | 3.8% |
| 25-34 · male | 0.4% |
| 25-34 · female | 0.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
