Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Craig Blair voted to use the same drugs on gender confused minors as they used at one time to chemically castrate convicted rapists. Vote Willis on May 14th.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 10.7 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 40 (2024-04-04 → 2024-05-14) |
| Created | 2024-04-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | Green checkmark vs. red X side-by-side candidate comparison grid equating opponent's vote to chemical castration |
| Tactic | The ad weaponizes a visceral chemical castration frame to emotionally disqualify the opponent while positioning Willis as the sole defender of traditional values through stark visual contrast. |
Where it ran (delivery by region)
| West Virginia | 82.0% |
| Maryland | 16.5% |
| Virginia | 1.5% |
Who saw it (delivery)
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 1.2% |
| 65+ · unknown | 0.2% |
| 65+ · female | 25.3% |
| 55-64 · male | 15.6% |
| 45-54 · female | 4.6% |
| 45-54 · male | 9.4% |
| 65+ · male | 24.8% |
| 55-64 · female | 11.2% |
| 35-44 · female | 2.0% |
| 35-44 · male | 5.2% |
| 25-34 · female | 0.3% |
