📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Pete Ricketts US Inactive

PETE RICKETTS FOR SENATE

ad creative

David City Pro-Life Organizational Meeting with Senator Pete Ricketts

https://forms.gle/7A1Js5oKTL81FFgP7

Ad copy

🚨Join Senator Pete Ricketts for a Pro-Life Organizational Meeting in David City on Friday! Senator Ricketts will discuss the “Right to Abortion” Ballot Initiative and how the abortion lobby is trying to legalize even late-term abortions and make tax-payers fund it! He will also tell you to join the PRO-LIFE fight, and share information on the “Protect Women & Children” Ballot Initiative. You will have the opportunity to sign the pro-life petition and also be trained on how you stop the abortion industry efforts. Friday, May 3 12:30-1:30 PM David City Public Library (399 N Fifth St, David City) RSVP here: https://forms.gle/7A1Js5oKTL81FFgP7

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.2/100
Spend / Reach / Long. / Eff.0.0 · 45.5 · 0.3 · 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (≈ $/1k impr)USD 11.0
Est. audience size1,001 – 5,000
Days live2 (2024-05-01 → 2024-05-03)
Created2024-05-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Pete Ricketts
Surfaced by“senate:Pete Ricketts”

🧠 AI analysis

Issueabortion
Framingissue advocacy
Message typegotv mobilization
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsfamily, capitol statue
Call to actionvolunteer
Standout elementBold red alarm emoji paired with urgent meeting announcement framing the abortion ballot initiative as an imminent threat requiring grassroots mobilization
TacticFear-and-urgency tactic activates the base by framing the ballot initiative as an attack by the 'abortion lobby,' converting passive supporters into petition signers and trained volunteers.

Where it ran (delivery by region)

Nebraska100.0%

Who saw it (delivery)

45-54 · unknown 0.1%
35-44 · male 7.9%
18-24 · unknown 0.1%
65+ · unknown 0.2%
18-24 · male 3.7%
18-24 · female 3.8%
55-64 · male 8.8%
45-54 · female 8.4%
65+ · male 10.4%
35-44 · unknown 0.2%
65+ · female 18.7%
45-54 · male 7.2%
35-44 · female 7.7%
25-34 · female 4.9%
55-64 · female 11.4%
25-34 · male 6.8%
25-34 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 26d live
Sherrod Brown
OH — Sherrod Brown 84d live
Dr. Roger Marshall
KS — Roger Marshall 100d live
Lindsey Graham
SC — Lindsey Graham 13d live
Chris Pappas for Congress
NH — Chris Pappas 39d live
Janet Mills
ME — Janet Mills 42d live
Janet Mills
ME — Janet Mills 20d live
Don Tracy
IL — Don Tracy 8d live