Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Craig Blair is selling our State to the New Green Pipe Dream. Vote Willis on May 14th
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 10.7 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 40 (2024-04-04 → 2024-05-14) |
| Created | 2024-04-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | energy environment |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | vote |
| Standout element | Green checkmark vs. red X grid directly juxtaposing the two candidates on a single issue |
| Tactic | Classic contrast comparison tactic using visual binary (green check/red X) to brand Willis as the pro-energy defender and Blair as a Green New Deal sellout, appealing to WV's fossil fuel identity. |
Where it ran (delivery by region)
| West Virginia | 82.7% |
| Maryland | 16.0% |
| Virginia | 1.3% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · female | 1.6% |
| 25-34 · male | 0.8% |
| 65+ · female | 20.5% |
| 65+ · male | 24.3% |
| 55-64 · female | 9.9% |
| 55-64 · male | 19.7% |
| 35-44 · male | 6.0% |
| 45-54 · female | 3.9% |
| 45-54 · male | 12.6% |
| 25-34 · female | 0.2% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
