Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Jeff Merkley
Ad copy
I'm holding Trump accountable. Join my team. Click like to stay posted!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 54.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 72.4 · 53.2 · 72.3 |
| Spend range | USD 300–399 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 5.38 |
| Est. audience size | — |
| Days live | 194 (2020-01-27 → 2020-08-08) |
| Created | 2020-01-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | energy environment |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Candidate standing in front of a logged/clear-cut forest, implying environmental devastation |
| Tactic | The ad uses a visually striking backdrop of a logged forest to implicitly attack Trump's environmental record while inviting low-commitment engagement (a Facebook like) to build a supporter list. |
Where it ran (delivery by region)
| California | 7.0% |
| Ohio | 6.0% |
| Florida | 5.9% |
| Texas | 5.8% |
| Michigan | 5.0% |
| New York | 4.7% |
| Pennsylvania | 4.6% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 55-64 · female | 16.1% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 25-34 · female | 2.1% |
| 35-44 · male | 4.2% |
| 35-44 · female | 2.3% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 3.4% |
| 65+ · male | 14.9% |
| 45-54 · male | 8.0% |
| 65+ · female | 25.2% |
| 55-64 · male | 15.5% |
| 18-24 · female | 1.0% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.1% |
