FRIENDS OF SHERROD BROWN
More than seven months after a fiery train derailment upended lives in East Palestine, Ohio, U.S. Sen. Sherrod Brown (D., Ohio) is demanding that Norfolk ...
Norfolk Southern isn't keeping the promises they made to Ohio families and businesses after the toxic train derailment in East Palestine. It's time they follow through.
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| Overall score | 60.4/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 15.2 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 56 (2024-08-13 → 2024-10-08) |
| Created | 2024-08-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Toledo Blade news article screenshot lending third-party credibility to Brown's demand for corporate accountability |
| Tactic | The ad uses a real news article as borrowed credibility to frame Brown as a fighter holding a powerful corporation accountable, channeling local anger over the East Palestine disaster into political capital. |
| Ohio | 99.9% |
| West Virginia | 0.0% |
| Unknown | 0.0% |
| Pennsylvania | 0.0% |
| 18-24 · female | 7.3% |
| 45-54 · male | 8.0% |
| 65+ · male | 4.3% |
| 65+ · female | 5.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.2% |
| 55-64 · female | 5.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.1% |
| 18-24 · male | 6.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 12.1% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 14.2% |
| 25-34 · female | 12.6% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.1% |