Friends of Bryce Reeves
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As a proud advocate for pro-family values, I am honored to have championed legislation to overhaul our Foster Care System, providing a vital safety net for our most vulnerable children. Unfortunately, the Democrats in the legislature obstructed and blocked the crucial legislation I sponsored to codify life at conception, denying the most basic right to life for the unborn. While I am deeply disappointed in their political gamesmanship, I am more determined than ever to fight for pro-life policies and to uphold the sanctity of life at every stage. Join me on May 6th and let us send a clear message to the Democrats that we will not rest until we secure the fundamental right to life for all Virginians.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 65.4 · 1.7 · 65.2 |
| Spend range | USD 400–499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 13.83 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2023-04-30 → 2023-05-07) |
| Created | 2023-04-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | sign petition |
| Standout element | Bold 'PRO-Life' typography in red script over a soft photo of a baby's feet, creating stark emotional contrast |
| Tactic | The ad pairs emotional imagery of infant feet with legislative credentials (SB 1339, SB 1284) to frame Reeves as a proven pro-life fighter being obstructed by Democrats, channeling both pride and righteous anger to mobilize base voters. |
| Virginia | 100.0% |
| 13-17 · female | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 16.1% |
| 45-54 · male | 3.9% |
| 25-34 · male | 11.9% |
| 55-64 · male | 3.9% |
| 35-44 · male | 9.0% |
| 35-44 · female | 15.1% |
| 65+ · female | 15.7% |
| 55-64 · female | 11.2% |
| 45-54 · female | 8.0% |
| 65+ · male | 4.9% |
| 55-64 · unknown | 0.1% |