PATRICK SCHMIDT FOR KANSAS
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| Overall score | 50.5/100 |
| Spend / Reach / Long. / Eff. | 41.0 Β· 83.1 Β· 11.6 Β· 66.3 |
| Spend range | USD 2,000β2,499 |
| Impressions | 175,000 β 199,999 |
| CPM (β $/1k impr) | USD 12.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 43 (2022-09-26 β 2022-11-08) |
| Created | 2022-09-26 |
| Creative variants | 0 body Β· 3 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | healthcare, capitol statue |
| Call to action | learn more |
| Standout element | Red X overlaid on birth control pills next to opponent's photo on dark background |
| Tactic | Repetitive use of the word 'Extremist' as a character-defining label alongside birth control imagery drives fear-based persuasion targeting reproductive rights voters. |
| Kansas | 91.0% |
| Missouri | 8.1% |
| Nebraska | 1.0% |
| Γle-de-France | 0.0% |
| Sinaloa | 0.0% |
| Louisiana | 0.0% |
| 55-64 Β· male | 0.0% |
| 65+ Β· female | 35.3% |
| 25-34 Β· female | 13.1% |
| 35-44 Β· female | 12.3% |
| 45-54 Β· female | 11.9% |
| 18-24 Β· female | 8.5% |
| 55-64 Β· female | 18.9% |