FRIENDS OF SHERROD BROWN
When over 100,000 Ohioans were at risk of losing their retirement because of Wall Street’s greed, Sherrod Brown fought back — and won. Now, workers like Mike can retire with the dignity they earned.
When over 100,000 Ohioans were at risk of losing their retirement because of Wall Street’s greed, Sherrod Brown fought back — and won. Now, workers like Mike can retire with the dignity they earned.
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| Overall score | 55.5/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 95.7 · 5.8 · 66.6 |
| Spend range | USD 7,000–7,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 11.54 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 22 (2024-02-26 → 2024-03-19) |
| Created | 2024-02-26 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | social security medicare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, seniors, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Large bold quote crediting Brown with restoring 100,000 pensions overlaid on a warm one-on-one conversation with a constituent |
| Tactic | The ad uses a real-constituent testimonial format paired with a news-sourced stat to build credibility and position Brown as a proven fighter for working-class retirement security against corporate greed. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| Pennsylvania | 0.0% |
| California | 0.0% |
| Florida | 0.0% |
| Louisiana | 0.0% |
| Balochistan | 0.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 18.0% |
| 35-44 · female | 4.5% |
| 45-54 · male | 6.9% |
| 35-44 · male | 7.4% |
| 45-54 · female | 4.2% |
| 18-24 · female | 3.2% |
| 25-34 · female | 5.9% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 2.6% |
| 25-34 · male | 7.8% |
| 55-64 · female | 8.3% |
| 55-64 · male | 11.2% |
| 65+ · male | 19.3% |
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |