COLLINS FOR SENATOR
Susan Collins: A Champion for Maine Seniors
Susan Collins is a champion for Maine seniors. She protects Social Security. She protects Medicare. Susan FIGHTS for our seniors.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 54.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 Β· 94.0 Β· 1.7 Β· 57.1 |
| Spend range | USD 20,000β24,999 |
| Impressions | 500,000 β 599,999 |
| CPM (β $/1k impr) | USD 40.91 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 7 (2020-10-14 β 2020-10-21) |
| Created | 2020-10-14 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME β Susan Collins |
| Surfaced by | βsenate:Susan Collinsβ |
| Issue | social security medicare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Relatable senior man (Bill Green) as testimonial spokesperson with Collins branding overlay |
| Tactic | Third-party testimonial from an everyday senior voter lends authentic grassroots credibility to Collins's Social Security and Medicare protection record. |
| Maine | 100.0% |
| Texas | 0.0% |
| 55-64 Β· male | 22.5% |
| 65+ Β· female | 30.6% |
| 65+ Β· male | 18.5% |
| 55-64 Β· female | 27.6% |
| 65+ Β· unknown | 0.4% |
| 55-64 Β· unknown | 0.4% |