Raja Krishnamoorthi US Inactive
RAJA FOR ILLINOIS
Raja Krishnamoorthi For Senate
Ad copy
Food stamps helped lift up Raja’s family. Now he’s fighting Trump’s cuts with a plan for a free-lunch program for kids.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.7/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 97.1 · 7.4 · 65.9 |
| Spend range | USD 9,000–9,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 12.67 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 28 (2026-01-02 → 2026-01-30) |
| Created | 2026-01-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | learn more |
| Standout element | vintage childhood photo of the candidate in winter clothes evoking personal immigrant/poverty backstory |
| Tactic | The ad uses autobiographical vulnerability — a childhood photo paired with a food stamps origin story — to build empathy and credibility while framing Krishnamoorthi as a champion against Trump's safety-net cuts. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.4% |
| 45-54 · male | 6.5% |
| 65+ · unknown | 0.3% |
| 65+ · male | 10.3% |
| 65+ · female | 20.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.3% |
| 55-64 · female | 12.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.0% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.4% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.3% |
| 25-34 · female | 6.1% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |
