Raja Krishnamoorthi US Inactive
RAJA FOR ILLINOIS
Raja Krishnamoorthi For Senate
Ad copy
Food stamps helped lift up my family. Now I’m fighting Trump’s cuts with a plan for a free-lunch program for kids.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 6.1 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 23 (2026-01-03 → 2026-01-26) |
| Created | 2026-01-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family |
| Call to action | learn more |
| Standout element | vintage childhood photo of the candidate in snow, evoking personal immigrant family hardship |
| Tactic | The ad uses a deeply personal origin story — food stamps as a child — to create emotional contrast with Trump's cuts, positioning Krishnamoorthi as someone who authentically understands poverty and will fight to protect children's nutrition programs. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.4% |
| 45-54 · male | 6.5% |
| 65+ · male | 10.6% |
| 65+ · female | 22.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.5% |
| 55-64 · female | 11.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.2% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.7% |
| 35-44 · female | 10.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.3% |
| 25-34 · female | 6.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
