FRIENDS OF SHERROD BROWN
A political ad paid for by the Senate Leadership Fund super PAC (which was created to help Republicans build a majority in the US Senate), makes false claims
Brown's vote "had nothing to do with allowing transgender people to participate in women’s sports"
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 98.4 · 3.9 · 72.0 |
| Spend range | USD 4,500–4,999 |
| Impressions | 800,000 – 899,999 |
| CPM (≈ $/1k impr) | USD 5.59 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2024-10-21 → 2024-11-05) |
| Created | 2024-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | social security medicare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | large red X over Biden-Brown photo pairing with dark sinister lighting |
| Tactic | This is a rebuttal ad using a news screenshot to debunk an opponent's attack, leveraging earned media credibility to defend Brown's record on transgender sports policy while neutralizing a culture-war attack. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 11.5% |
| 45-54 · male | 4.8% |
| 65+ · male | 2.0% |
| 65+ · female | 3.1% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 2.8% |
| 55-64 · female | 3.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.0% |
| 18-24 · male | 7.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.1% |
| 35-44 · female | 12.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.1% |
| 25-34 · female | 21.6% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.0% |