πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Dan Osborn for Senate US Inactive

Osborn for Senate

ad creative

Ad copy

Deb Fischer voted to cut social security benefits. I'll protect social security for every American citizen.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score50.9/100
Spend / Reach / Long. / Eff.50.6 Β· 85.0 Β· 6.9 Β· 61.0
Spend rangeUSD 5,000–5,999
Impressions200,000 – 249,999
CPM (β‰ˆ $/1k impr)USD 24.44
Est. audience size100,001 – 500,000
Days live26 (2024-10-11 β†’ 2024-11-06)
Created2024-10-11
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateNE β€” Dan Osborn
Surfaced byβ€œsenate:Dan Osborn”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tierprofessional
Who picturedopponent, seniors
Symbolsnone
Call to actionnone
Standout elementdarkly lit, unflattering close-up of opponent with ominous red background and accusatory headline
TacticClassic contrast attack ad using fear and a threatening visual framing of the opponent to protect Social Security as a wedge issue against the incumbent.

Where it ran (delivery by region)

Nebraska100.0%
Unknown0.0%

Who saw it (delivery)

55-64 Β· female 18.8%
55-64 Β· male 15.2%
55-64 Β· unknown 0.2%
65+ Β· female 38.7%
65+ Β· male 26.5%
65+ Β· unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX β€” Colin Allred 36d live
Colin Allred
TX β€” Colin Allred 24d live
Sherrod Brown
OH β€” Sherrod Brown 15d live
Raja for Congress
IL β€” S Krishnamoorthi 146d live
Colin Allred
TX β€” Colin Allred 16d live
Chris Coons
DE β€” Chris Coons 63d live
Raja for Congress
IL β€” S Krishnamoorthi 132d live
Chris Coons
DE β€” Chris Coons 63d live