COLIN ALLRED FOR SENATE
Football hurts, but what Ted Cruz is doing to Texas hurts more. Ted Cruz wants to raise the retirement age for hardworking Texas families.
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| Overall score | 59.6/100 |
| Spend / Reach / Long. / Eff. | 81.1 · 100.0 · 6.3 · 50.9 |
| Spend range | USD 90,000–99,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 95.0 |
| Est. audience size | — |
| Days live | 24 (2024-09-22 → 2024-10-16) |
| Created | 2024-09-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Colin Allred |
| Surfaced by | “senate:Colin Allred” |
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Football injury metaphor juxtaposed with policy attack in the copy, with Allred's stern direct-to-camera stare |
| Tactic | Leverages Allred's NFL background as a credibility hook to draw contrast with Ted Cruz on Social Security retirement age, making an economic threat feel personal and urgent for Texas families. |
| Texas | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 1.2% |
| 45-54 · male | 8.1% |
| 65+ · male | 6.1% |
| 65+ · female | 15.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.1% |
| 55-64 · female | 13.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.9% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.6% |
| 35-44 · female | 12.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.2% |
| 25-34 · female | 6.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |