📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

QUICKLY -- SIGN ON >>

1,000 SIGNATURES NEEDED BEFORE MIDNIGHT!

Ad copy

I’m floored. I just learned that Trump announced a $292 BILLION cut to our social safety net. Quickly -- I need your immediate help to stop these cruel cuts. Can you sign my petition before midnight to help me protect our Social Security and Medicare from Trump’s attacks?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score55.5/100
Spend / Reach / Long. / Eff.52.4 · 76.3 · 39.9 · 53.3
Spend rangeUSD 6,000–6,999
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 68.42
Est. audience size
Days live146 (2020-06-10 → 2020-11-03)
Created2020-06-10
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementdarkened dramatic close-up of Trump with red banner slash across his face reading the dollar figure cut
TacticClassic fear-and-urgency tactic pairing a menacing image of the opponent with a hard midnight deadline to drive petition signatures and list growth.

Where it ran (delivery by region)

California16.9%
New York8.3%
Texas6.7%
Florida6.2%
Pennsylvania3.6%
Illinois3.3%
Ohio3.3%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · unknown 0.6%
45-54 · female 3.8%
65+ · male 21.1%
35-44 · male 1.6%
65+ · female 41.2%
25-34 · female 1.8%
55-64 · male 8.8%
25-34 · male 1.4%
35-44 · unknown 0.0%
55-64 · female 13.7%
45-54 · male 3.2%
55-64 · unknown 0.2%
18-24 · male 0.4%
35-44 · female 1.5%
45-54 · unknown 0.1%
25-34 · unknown 0.0%
18-24 · female 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 36d live
Colin Allred
TX — Colin Allred 24d live
Sherrod Brown
OH — Sherrod Brown 15d live
Colin Allred
TX — Colin Allred 16d live
Dan Osborn for Senate
NE — Dan Osborn 26d live
Chris Coons
DE — Chris Coons 63d live
Raja for Congress
IL — S Krishnamoorthi 132d live
Chris Coons
DE — Chris Coons 63d live