📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Pappas for Congress US Inactive

CHRIS PAPPAS FOR CONGRESS

ad creative

Sign your name now

Protect the Environment

Ad copy

URGENT: The Trump Administration is exploiting this public health crisis to roll back environmental protections. We can't afford to let these attacks on our environment go unchallenged. Stand with Chris Pappas in opposing the Trump Administration's dangerous attempt to slash environmental standards; sign your name now » https://bit.ly/3gtqlTA

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.3/100
Spend / Reach / Long. / Eff.25.8 · 61.7 · 4.7 · 61.0
Spend rangeUSD 500–599
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 24.42
Est. audience size
Days live18 (2020-06-12 → 2020-06-30)
Created2020-06-12
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateNH — Chris Pappas
Surfaced by“senate:Chris Pappas”

🧠 AI analysis

Issueenergy environment
Framingcontrast comparison
Message typelist building survey
Emotional appealfear
Production tierunknown
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementblank white image with no visual content — copy carries all persuasive weight
TacticThe ad uses urgency framing and crisis language to drive petition signatures, positioning the opponent as a threat to public health and the environment to build Pappas's email list.

Where it ran (delivery by region)

California13.0%
Florida6.5%
Texas6.4%
New York6.1%
Washington4.5%
Oregon4.1%
Ohio3.9%

Who saw it (delivery)

55-64 · unknown 0.2%
55-64 · male 5.0%
45-54 · unknown 0.1%
25-34 · unknown 0.1%
65+ · unknown 0.4%
18-24 · unknown 0.1%
18-24 · male 2.4%
35-44 · male 2.5%
65+ · male 11.6%
25-34 · male 3.3%
35-44 · female 4.5%
18-24 · female 5.0%
65+ · female 37.0%
55-64 · female 14.2%
45-54 · male 2.4%
25-34 · female 5.8%
45-54 · female 5.4%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Julia Letlow
LA — Julia Letlow 81d live
Jeff Merkley
OR — Jeff Merkley 194d live
Bill Cassidy
LA — Bill Cassidy 7d live
Reid W. Rasner
WY — Reid Rasner 20d live
John Cornyn
TX — John Cornyn 29d live
John W. Hickenlooper
CO — John Hickenlooper 23d live
John W. Hickenlooper
CO — John Hickenlooper 6d live
Kevin Hern
OK — Kevin Hern 14d live