๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

Stop the madness

Sign now.

Ad copy

๐—ฆ๐˜๐—ผ๐—ฝ ๐˜€๐—ฐ๐—ฟ๐—ผ๐—น๐—น๐—ถ๐—ป๐—ด. ๐—œ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ถ๐˜€. Joe Biden gave the IRS $80 BILLION to hire *87,000* more agents. Why? To target American families with โ€œaudits.โ€ We must stop this power grab, but the clock is ticking. SIGN your name now to join the mission โ€”>

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score46.8/100
Spend / Reach / Long. / Eff.34.7 ยท 80.0 ยท 4.1 ยท 68.4
Spend rangeUSD 1,000โ€“1,499
Impressions125,000 โ€“ 149,999
CPM (โ‰ˆ $/1k impr)USD 9.09
Est. audience sizeโ€”
Days live16 (2022-10-07 โ†’ 2022-10-23)
Created2022-10-06
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR โ€” Tom Cotton
Surfaced byโ€œsenate:Tom Cottonโ€

๐Ÿง  AI analysis

Issueeconomy taxes
Framingissue advocacy
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturednone
Symbolsmoney cash
Call to actionsign petition
Standout elementBold blue 'STOP' word over dark crumbling brick tunnel creating a menacing surveillance aesthetic
TacticFear-based urgency tactic frames IRS expansion as a personal threat to American families, driving list sign-ups via manufactured deadline pressure.

Where it ran (delivery by region)

Texas8.9%
Florida6.3%
California4.6%
Ohio4.1%
Arkansas4.0%
Michigan3.8%
Pennsylvania3.6%

Who saw it (delivery)

18-24 ยท unknown 0.0%
25-34 ยท male 0.9%
35-44 ยท unknown 0.0%
18-24 ยท female 0.1%
25-34 ยท unknown 0.0%
55-64 ยท unknown 0.2%
18-24 ยท male 0.3%
35-44 ยท male 1.5%
25-34 ยท female 0.5%
55-64 ยท male 16.0%
65+ ยท unknown 0.4%
35-44 ยท female 0.6%
65+ ยท male 30.8%
45-54 ยท male 5.3%
45-54 ยท female 2.5%
65+ ยท female 30.0%
55-64 ยท female 10.9%
45-54 ยท unknown 0.1%
13-17 ยท male 0.0%

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