Susan Collins US Inactive
COLLINS FOR SENATOR
Learn More
Maine Can’t Afford Sara
Ad copy
Sara Gideon's fuel tax would increase gas prices by 40 cents a gallon. Now more than ever, Maine can't afford Sara Gideon.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.3/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 87.0 · 1.7 · 63.6 |
| Spend range | USD 4,500–4,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 17.27 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-05-20 → 2020-05-27) |
| Created | 2020-05-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent, candidate |
| Symbols | money cash, farm rural |
| Call to action | learn more |
| Standout element | Sara Gideon's name in bold orange highlight box against dark ominous backdrop |
| Tactic | Classic attack ad using economic fear — the specific '40 cents a gallon' figure makes the threat tangible and personal for Maine families, tying the opponent directly to higher household costs. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.1% |
| 55-64 · male | 12.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 4.8% |
| 45-54 · male | 14.4% |
| 45-54 · female | 9.7% |
| 35-44 · male | 10.9% |
| 18-24 · female | 2.0% |
| 25-34 · male | 8.8% |
| 18-24 · male | 3.1% |
| 35-44 · female | 6.6% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 7.8% |
| 55-64 · female | 9.9% |
| 65+ · female | 9.0% |
| 18-24 · unknown | 0.0% |
