Susan Collins US Inactive
COLLINS FOR SENATOR
Sara Gideon is NOT for Maine
Gideon wants to raise YOUR taxes
Ad copy
Sara Gideon wants to raise YOUR taxes. Susan Collins CUT taxes for 90% of Maine taxpayers. Sara Gideon is NOT for Maine. Take it from Wayne.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.8/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 85.0 · 1.4 · 58.7 |
| Spend range | USD 7,000–7,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 33.33 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-21 → 2020-10-27) |
| Created | 2020-10-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Lobsterman Wayne as everyday-Maine testimonial surrogate in front of lobster traps |
| Tactic | Uses a relatable working-class Maine lobsterman as a third-party validator to make the tax-hike attack feel authentic and locally credible rather than political. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 45-54 · female | 10.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 4.9% |
| 55-64 · female | 8.7% |
| 18-24 · female | 3.4% |
| 35-44 · female | 10.5% |
| 35-44 · male | 11.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 10.5% |
| 25-34 · female | 10.3% |
| 25-34 · male | 11.6% |
| 18-24 · male | 4.1% |
| 55-64 · male | 7.8% |
| 65+ · female | 6.4% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
