Graham Platner US Inactive
GRAHAM FOR MAINE
Trying Something a Bit Different
This Is Urgent
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
I am counting on grassroots donors like you to chip in now if we're going to defeat Susan Collins and flip Maine blue.
Ad copy
Hey everyone. Graham Platner here, the oyster farmer and Marine Corps veteran running against Susan Collins for U.S. Senate up in Maine. We're going to try something new today: We're a little bit short of our fundraising goal to beat Susan Collins, and so I'm just going to ask you for $1. Yep, just $1. I know a single dollar is not a lot, but if you add it together with the thousands and thousands of others who pitch in, it's what's going to get us across the finish line. There was another poll recently that shows me leading Susan Collins in the general election, and that means that the Republican money is about to really turn on. Their Super PACs and the corporate PACs are going to try to bury us under money and under TV ads. The only way we can fight back is by raising money from small-dollar donors like yourself. So please, will you chip in $1 monthly right now to our campaign – more if you can afford to! – and help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?
What do the CEOs of Blackstone, Palantir, and ten other billionaires have in common? They all fund a Republican Super PAC that has started over $2 million worth of new attack ads against me across the state of Maine. Republicans are running scared, and they should be. They know that we have the best chance to defeat Susan Collins this fall and turn the Senate blue. This is a do-or-die moment for us. We need to fight back, but to do so, I need your help. We need to raise another $100,000 to fight back on TV and get our message out there. We can get rid of Susan Collins. We can beat her this November. But to do it, I need help from people like you. Because we don't take money from AIPAC or corporate PACs. So please, will you make a monthly donation now to our campaign to help us retire Susan Collins and take back the Senate for Democrats this November?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 60.0/100 |
| Spend / Reach / Long. / Eff. | 77.1 · 100.0 · 9.1 · 53.7 |
| Spend range | USD 60,000–69,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 65.0 |
| Est. audience size | — |
| Days live | 34 (2026-05-01 → 2026-06-04) |
| Created | 2026-05-01 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate in yellow t-shirt outdoors delivering a low-dollar $1 ask directly to camera in selfie-style video |
| Tactic | The $1 micro-ask lowers the barrier to entry and turns small donors into stakeholders, using the candidate's everyman oyster-farmer-veteran identity to contrast with implied corporate-backed incumbent Susan Collins. |
Where it ran (delivery by region)
| Maine | 10.4% |
| California | 9.7% |
| New York | 8.1% |
| Massachusetts | 7.5% |
| Florida | 4.6% |
| Washington | 3.7% |
| Pennsylvania | 3.7% |
Who saw it (delivery)
| 18-24 · female | 0.9% |
| 45-54 · male | 9.0% |
| 65+ · male | 15.1% |
| 65+ · female | 13.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.2% |
| 55-64 · female | 7.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.1% |
| 18-24 · male | 6.0% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 12.8% |
| 35-44 · female | 4.0% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 12.9% |
| 25-34 · female | 3.0% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
