FRIENDS OF SHERROD BROWN
Sign on your support for making Big Oil pay its fair share in taxes.
“Oil companies’ profits soared to $174 BILLION… as U.S. gas prices rose” - The Guardian Big Oil corporations could lower prices -- but they won’t. We’re building grassroots momentum for Sherrod’s efforts to make Big Oil pay its fair share in taxes and return some of that to working Americans. Sign on your support. >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 55.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 65.4 · 63.4 · 57.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 38.45 |
| Est. audience size | — |
| Days live | 231 (2022-04-28 → 2022-12-15) |
| Created | 2022-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | factory industry, money cash |
| Call to action | sign petition |
| Standout element | Bold yellow-on-black 'FACT' headline over dark industrial smokestacks imagery creating an ominous anti-corporate tone |
| Tactic | Uses a credible news citation to validate the 'profits vs. prices' contrast, then channels populist anger into a petition sign-on that builds Brown's grassroots list while framing Big Oil as the villain. |
| California | 9.1% |
| Ohio | 8.9% |
| Florida | 7.6% |
| New York | 6.0% |
| Pennsylvania | 5.6% |
| Michigan | 5.3% |
| Illinois | 3.6% |
| 13-17 · female | 0.0% |
| 13-17 · unknown | 0.0% |
| 13-17 · male | 0.0% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 1.7% |
| 45-54 · male | 3.7% |
| 65+ · unknown | 0.6% |
| 45-54 · female | 6.0% |
| 55-64 · female | 17.3% |
| 65+ · male | 22.1% |
| 65+ · female | 37.0% |
| 55-64 · male | 10.0% |
| 35-44 · male | 1.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.0% |