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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

HOLD BIG OIL ACCOUNTABLE

Sign on your support for making Big Oil pay its fair share in taxes.

Ad copy

“Oil companies’ profits soared to $174 BILLION… as U.S. gas prices rose” - The Guardian Big Oil corporations could lower prices -- but they won’t. We’re building grassroots momentum for Sherrod’s efforts to make Big Oil pay its fair share in taxes and return some of that to working Americans. Sign on your support. >>

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Performance proxies

Overall score55.3/100
Spend / Reach / Long. / Eff.34.7 · 65.4 · 63.4 · 57.6
Spend rangeUSD 1,000–1,499
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 38.45
Est. audience size
Days live231 (2022-04-28 → 2022-12-15)
Created2022-04-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issueeconomy taxes
Framingissue advocacy
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsfactory industry, money cash
Call to actionsign petition
Standout elementBold yellow-on-black 'FACT' headline over dark industrial smokestacks imagery creating an ominous anti-corporate tone
TacticUses a credible news citation to validate the 'profits vs. prices' contrast, then channels populist anger into a petition sign-on that builds Brown's grassroots list while framing Big Oil as the villain.

Where it ran (delivery by region)

California9.1%
Ohio8.9%
Florida7.6%
New York6.0%
Pennsylvania5.6%
Michigan5.3%
Illinois3.6%

Who saw it (delivery)

13-17 · female 0.0%
13-17 · unknown 0.0%
13-17 · male 0.0%
45-54 · unknown 0.2%
35-44 · female 1.7%
45-54 · male 3.7%
65+ · unknown 0.6%
45-54 · female 6.0%
55-64 · female 17.3%
65+ · male 22.1%
65+ · female 37.0%
55-64 · male 10.0%
35-44 · male 1.1%
55-64 · unknown 0.2%
35-44 · unknown 0.0%

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