FRIENDS OF SHERROD BROWN
Brown joined a group of U.S. Senators in introducing the bill last month.
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| Overall score | 55.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 100.0 · 1.1 · 73.2 |
| Spend range | USD 4,500–4,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 4.75 |
| Est. audience size | — |
| Days live | 5 (2024-05-16 → 2024-05-21) |
| Created | 2024-05-16 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | diverse crowd, candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Gun control protest crowd repurposed to amplify populist energy around a consumer economic issue |
| Tactic | Leverages a viral pop-culture moment (Cookie Monster/shrinkflation) via a Cleveland.com news screenshot to make a consumer protection message feel both credible and relatable, building Brown's everyman brand. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 8.2% |
| 35-44 · male | 11.9% |
| 25-34 · female | 8.1% |
| 25-34 · male | 11.9% |
| 18-24 · female | 9.5% |
| 65+ · male | 5.1% |
| 55-64 · female | 5.3% |
| 35-44 · female | 8.6% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 9.2% |
| 45-54 · female | 6.1% |
| 65+ · female | 4.4% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.3% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 11.0% |