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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

‘They should get all the cookie they pay for’: Sherrod Brown joins Cookie Monster in pursuit of ‘shrinkflation’ crackdown

Brown joined a group of U.S. Senators in introducing the bill last month.

Ad copy

Big corporations shouldn't be able to get away with shrinking the size of their products without shrinking their prices. This bill will ensure that Ohio families get every ounce they pay for.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.3/100
Spend / Reach / Long. / Eff.65.7 · 100.0 · 9.9 · 61.6
Spend rangeUSD 20,000–24,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 22.5
Est. audience size100,001 – 500,000
Days live37 (2024-05-16 → 2024-06-22)
Created2024-05-16
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issueeconomy taxes
Framingissue advocacy
Message typeawareness
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsmoney cash, family
Call to actionlearn more
Standout elementClose-up of Oreo Double Stuf Party Size packages as the visceral symbol of corporate shrinkflation
TacticLeverages the relatable, everyday Oreo cookie as a tangible stand-in for corporate greed, making an abstract economic policy issue immediately concrete and emotionally resonant for average consumers.

Where it ran (delivery by region)

Ohio100.0%
Unknown0.0%
Florida0.0%
Michigan0.0%
West Virginia0.0%
Wisconsin0.0%
Kentucky0.0%

Who saw it (delivery)

65+ · unknown 0.0%
35-44 · male 10.3%
55-64 · male 3.6%
25-34 · unknown 0.2%
65+ · male 2.4%
45-54 · male 6.4%
18-24 · male 7.4%
65+ · female 3.6%
25-34 · male 15.0%
55-64 · unknown 0.1%
55-64 · female 4.7%
45-54 · female 7.7%
18-24 · female 8.1%
35-44 · female 13.2%
25-34 · female 16.8%
35-44 · unknown 0.2%
45-54 · unknown 0.1%
18-24 · unknown 0.2%

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