FRIENDS OF SHERROD BROWN
Youโre running out of time to add your voice to this fight.
Please stop scrolling to read a message from Sen. Sherrod Brown: Before my wife, Connie, agreed to our first date in 2003 โ she needed to know just one thing: my voting record on reproductive rights and LGBTQ+ rights. Both had to be 100% โ otherwise, no date. Here we are 20 years later and these fundamental rights are more in danger than ever. With the GOPโs attacks on abortion access escalating, we need to keep speaking out as loudly as we can. Thatโs why Iโm asking 250 people to respond to my live poll, and I hope youโll be one of them. Please, before it closes at midnight, let me know: ๐๐จ ๐ฒ๐จ๐ฎ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐๐จ๐ง๐ ๐ซ๐๐ฌ๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐๐จ๐๐ข๐๐ฒ ๐๐จ๐ ๐ฏ. ๐๐๐๐ ๐๐ง๐ ๐ซ๐๐ฌ๐ญ๐จ๐ซ๐ ๐ซ๐๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ข๐ฏ๐ ๐ซ๐ข๐ ๐ก๐ญ๐ฌ?
โ View in Meta Ad Library (the live creative โ image/video/layout)
| Overall score | 54.8/100 |
| Spend / Reach / Long. / Eff. | 49.0 ยท 85.0 ยท 23.1 ยท 62.1 |
| Spend range | USD 4,500โ4,999 |
| Impressions | 200,000 โ 249,999 |
| CPM (โ $/1k impr) | USD 21.11 |
| Est. audience size | โ |
| Days live | 85 (2023-04-21 โ 2023-07-15) |
| Created | 2023-04-20 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH โ Sherrod Brown |
| Surfaced by | โsenate:Sherrod Brownโ |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | survey poll |
| Standout element | Personal anecdote hook about wife demanding 100% voting record before agreeing to first date, humanizing the candidate while tying biography directly to abortion advocacy |
| Tactic | The ad uses an intimate personal story to establish authentic pro-choice credentials before pivoting to urgency-driven list-building via a midnight poll deadline, blending persuasion with email capture. |
| Ohio | 12.1% |
| Florida | 6.4% |
| New York | 5.1% |
| Michigan | 4.9% |
| Pennsylvania | 4.5% |
| California | 4.1% |
| North Carolina | 3.7% |
| 18-24 ยท male | 0.2% |
| 45-54 ยท male | 1.8% |
| 45-54 ยท unknown | 0.2% |
| 18-24 ยท female | 0.5% |
| 18-24 ยท unknown | 0.1% |
| 55-64 ยท unknown | 0.3% |
| 55-64 ยท male | 4.1% |
| 65+ ยท male | 9.1% |
| 25-34 ยท female | 1.8% |
| 25-34 ยท unknown | 0.3% |
| 45-54 ยท female | 8.7% |
| 55-64 ยท female | 20.1% |
| 65+ ยท female | 45.9% |
| 35-44 ยท female | 4.5% |
| 35-44 ยท male | 1.0% |
| 65+ ยท unknown | 0.6% |
| 25-34 ยท male | 0.6% |
| 35-44 ยท unknown | 0.3% |