Brian Bengs for Senate
Sen. Thune supports a federal abortion ban. I support a woman's right to choose.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 1.1 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2022-10-18 → 2022-10-23) |
| Created | 2022-10-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
| Issue | abortion |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative due to disclaimer non-compliance |
| Tactic | The ad uses a stark contrast between Thune's support for a federal abortion ban and Bengs's pro-choice stance, but the persuasive impact is entirely neutralized by Facebook's removal of the content for policy non-compliance. |
| South Dakota | 99.9% |
| Nebraska | 0.1% |
| Minnesota | 0.0% |
| 55-64 · unknown | 0.1% |
| 65+ · male | 7.3% |
| 35-44 · female | 11.0% |
| 45-54 · male | 4.3% |
| 55-64 · male | 5.4% |
| 45-54 · female | 11.8% |
| 55-64 · female | 15.1% |
| 65+ · female | 23.8% |
| 25-34 · female | 9.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.6% |
| 25-34 · male | 3.1% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 2.9% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.2% |
| 18-24 · male | 0.5% |