📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Hagerty US Inactive

TEAM HAGERTY

ad creative

Anti-Gun Manny

He pushed anti-gun propaganda

Ad copy

Sethi refused to help Trump defeat Hillary, but he did take $60K from a liberal group to push gun-control in TN schools

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.4/100
Spend / Reach / Long. / Eff.41.0 · 88.7 · 1.7 · 70.4
Spend rangeUSD 2,000–2,499
Impressions300,000 – 349,999
CPM (≈ $/1k impr)USD 6.92
Est. audience size100,001 – 500,000
Days live7 (2020-07-30 → 2020-08-06)
Created2020-07-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTN — Bill Hagerty
Surfaced by“senate:Bill Hagerty”

🧠 AI analysis

Issueguns
Framingattack opponent
Message typepersuasion
Emotional appealfear
Production tierprofessional
Who picturedopponent
Symbolsguns 2a, money cash
Call to actionlearn more
Standout elementDark, shadowy close-up of opponent's face overlaid with accusatory dollar-amount text implying corruption
TacticClassic attack-ad tactic combining guilt-by-association (liberal foundation money), ideological betrayal (anti-Trump, anti-gun), and a derogatory nickname ('Anti-Gun Manny') to disqualify the opponent among Republican primary voters.

Where it ran (delivery by region)

Tennessee100.0%

Who saw it (delivery)

25-34 · unknown 0.0%
35-44 · female 5.8%
55-64 · unknown 0.1%
65+ · unknown 0.2%
35-44 · unknown 0.1%
55-64 · female 13.8%
55-64 · male 11.0%
45-54 · female 10.0%
25-34 · female 3.0%
45-54 · unknown 0.1%
45-54 · male 9.9%
65+ · male 13.4%
65+ · female 21.2%
25-34 · male 3.7%
35-44 · male 5.8%
18-24 · male 1.0%
18-24 · female 0.8%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Tom Cotton
AR — Tom Cotton 9d live
Blake Miguez
LA — Blake Miguez 150d live
Lummis for Wyoming
WY — Cynthia Lummis 28d live
Kevin Hern
OK — Kevin Hern 35d live
Dr. Roger Marshall
KS — Roger Marshall 7d live
Jordan Wood
ME — Jordan Wood 2d live
Raja for Congress
IL — S Krishnamoorthi 2d live
Tom Willis WV
WV — Tom Willis 12d live