Patrick Schmidt for Kansas US Inactive
PATRICK SCHMIDT FOR KANSAS
Extremist Jake LaTurner
Extremist Jake LaTurner
Elect Patrick Schmidt.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 68.1 · 2.5 · 65.7 |
| Spend range | USD 500–599 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 12.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2022-09-16 → 2022-09-26) |
| Created | 2022-09-15 |
| Creative variants | 0 body · 3 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
🧠 AI analysis
| Issue | abortion |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | healthcare, capitol statue |
| Call to action | learn more |
| Standout element | Red X overlaid on birth control pills next to opponent's photo on dark background |
| Tactic | Repetitive use of the word 'Extremist' as a character-defining label alongside birth control imagery drives fear-based persuasion targeting reproductive rights voters. |
Where it ran (delivery by region)
| Kansas | 97.0% |
| Missouri | 1.5% |
| Nebraska | 1.0% |
| Oklahoma | 0.2% |
| Unknown | 0.2% |
| Sinaloa | 0.0% |
| Vermont | 0.0% |
Who saw it (delivery)
| 55-64 · male | 0.0% |
| 18-24 · male | 0.0% |
| 35-44 · female | 8.2% |
| 65+ · female | 52.0% |
| 18-24 · female | 3.5% |
| 45-54 · female | 8.9% |
| 55-64 · female | 20.1% |
| 25-34 · female | 7.3% |
| 25-34 · male | 0.0% |
| 45-54 · male | 0.0% |
| 65+ · male | 0.0% |
