WAHLS FOR IOWA
Today I introduced legislation to protect Iowans’ access to contraception as part of my Reproductive Health Agenda. This is the 28th piece of legislation that I’ve cosponsored to protect women’s reproductive healthcare. Iowa women need to know they have a Senator they can count on to show up for their rights, everytime.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 78.0 · 1.1 · 74.5 |
| Spend range | USD 400–499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 4.0 |
| Est. audience size | — |
| Days live | 5 (2026-01-21 → 2026-01-26) |
| Created | 2026-01-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare |
| Call to action | none |
| Standout element | Bold white-on-dark headline framing reproductive rights as personal family protection rather than partisan politics |
| Tactic | The ad leverages a male candidate's personal framing ('my wife's doctor') to broaden appeal beyond traditional women's health messaging, pairing it with a local news credibility badge to reinforce authenticity. |
| Iowa | 100.0% |
| 18-24 · female | 7.9% |
| 45-54 · male | 7.7% |
| 65+ · male | 6.6% |
| 65+ · female | 8.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.8% |
| 55-64 · female | 6.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.1% |
| 18-24 · male | 9.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.7% |
| 35-44 · female | 8.8% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 10.9% |
| 25-34 · female | 9.1% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.1% |