FRIENDS OF MARK WARNER
Add your name now.
Add your name: tell the Senate to pass the Women’s Health Protection Act and codify access to abortion.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 66.9 · 4.1 · 56.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 46.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 16 (2022-08-15 → 2022-08-31) |
| Created | 2022-08-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | diverse crowd |
| Symbols | capitol statue |
| Call to action | sign petition |
| Standout element | Bold black italic all-caps headline over a blue-tinted Capitol crowd scene with a red CTA banner |
| Tactic | The ad uses urgency-driven language and a petition mechanic to convert passive supporters into active list members while building grassroots momentum around codifying abortion rights. |
| Virginia | 100.0% |
| 13-17 · female | 0.0% |
| 25-34 · female | 2.7% |
| 18-24 · female | 0.3% |
| 55-64 · male | 6.1% |
| 45-54 · female | 14.9% |
| 65+ · male | 9.7% |
| 65+ · unknown | 0.5% |
| 55-64 · female | 21.4% |
| 65+ · female | 29.1% |
| 35-44 · male | 1.4% |
| 25-34 · male | 0.6% |
| 35-44 · female | 9.2% |
| 55-64 · unknown | 0.4% |
| 18-24 · male | 0.1% |
| 45-54 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 45-54 · male | 3.0% |