Steve Marshall For Alabama
A recent decision from the U.S. Court of Appeals for the Fourth Circuit shows how abortion leads courts to disregard longstanding precedents and arguments.
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| Overall score | 33.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.8 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2022-03-28 → 2022-04-01) |
| Created | 2022-03-28 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | capitol statue, none |
| Call to action | none |
| Standout element | energized pro-life protesters holding signs in front of the Supreme Court with megaphone lending grassroots authenticity |
| Tactic | Borrowed credibility from National Review frames a court ruling as a distortion, stoking outrage among pro-life conservatives and positioning Marshall as a defender of the movement. |
| Alabama | 100.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 5.4% |
| 18-24 · female | 1.7% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 1.3% |
| 35-44 · female | 8.6% |
| 45-54 · male | 8.5% |
| 65+ · female | 16.6% |
| 55-64 · male | 9.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 13.3% |
| 55-64 · female | 16.2% |
| 65+ · male | 7.5% |
| 25-34 · male | 4.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.3% |
| 25-34 · unknown | 0.1% |