Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
With energy costs on the rise, New Hampshire families are being forced to make difficult sacrifices. Joe Biden cares more about appeasing the radicals in his party than keeping energy affordable for the rest of us.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 2.5 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2021-12-21 → 2021-12-31) |
| Created | 2021-12-21 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | energy environment |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate filmed casually outdoors in a vest, projecting everyman authenticity against a residential backdrop |
| Tactic | The ad uses a cost-of-living pain point to pivot into an attack on Biden as captive to radical party factions, positioning Morse as the common-sense alternative who prioritizes ordinary families over ideological appeasement. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · male | 16.3% |
| 18-24 · male | 1.6% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 5.0% |
| 45-54 · female | 6.5% |
| 45-54 · male | 12.1% |
| 65+ · female | 11.5% |
| 25-34 · male | 7.0% |
| 25-34 · unknown | 0.1% |
| 55-64 · female | 10.4% |
| 35-44 · male | 10.3% |
| 65+ · male | 14.8% |
| 55-64 · unknown | 0.4% |
| 25-34 · female | 2.2% |
| 65+ · unknown | 0.4% |
| 18-24 · female | 0.7% |
| 35-44 · unknown | 0.2% |
