Janet Mills US Inactive
Mills for Maine
Less than 100 days until Election Day!
We can’t risk losing all of our hard-won progress. Make a contribution today and help reelect Janet Mills.
Ad copy
We’re less than 100 days away from Election Day! Keeping up our momentum now is crucial. From abortion to healthcare, all of our hard-won progress is on the line in this election. We cannot risk losing to an extremist candidate who will set Maine backward. Pitch in $10 right now to put us on the path to winning this crucial race in November.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 59.2 · 19.6 · 60.6 |
| Spend range | USD 400–499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 25.69 |
| Est. audience size | — |
| Days live | 72 (2022-08-02 → 2022-10-13) |
| Created | 2022-08-02 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | abortion |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Content removed notice replacing the actual ad creative due to disclaimer non-compliance |
| Tactic | The copy uses a dual-threat urgency frame—countdown clock plus ideological stakes ('extremist candidate,' 'hard-won progress')—to drive small-dollar donations, but the ad itself was pulled for a policy violation, undermining delivery. |
Where it ran (delivery by region)
| Massachusetts | 8.6% |
| California | 8.0% |
| New York | 6.2% |
| Florida | 5.8% |
| Pennsylvania | 4.8% |
| New Hampshire | 4.4% |
| Michigan | 4.3% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · male | 30.4% |
| 25-34 · male | 0.6% |
| 18-24 · male | 0.2% |
| 35-44 · male | 0.6% |
| 45-54 · male | 1.6% |
| 35-44 · female | 0.8% |
| 45-54 · female | 1.8% |
| 55-64 · female | 8.9% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 1.1% |
| 65+ · female | 45.7% |
| 55-64 · male | 7.1% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.2% |
| 25-34 · female | 0.4% |
