Reeves for Congress
I served my country as an Army Ranger and Police Detective and I've led the fight for the Conservative principles we share in Richmond. I'm Bryce Reeves and I'm running for Congress because serving you is in my blood. We've got a lot of work to do -- let's get to it.
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| Overall score | 45.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 78.0 · 1.7 · 69.8 |
| Spend range | USD 800–899 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 7.55 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2022-04-19 → 2022-04-26) |
| Created | 2022-04-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, guns 2a |
| Call to action | learn more |
| Standout element | dark, desaturated video thumbnail showing armed Taliban-like fighters on a vehicle, evoking national security threat |
| Tactic | The ad uses implicit threat imagery of foreign armed militants paired with a military and law enforcement bio to position Reeves as the strong, protective candidate needed in uncertain times. |
| Virginia | 100.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 8.1% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 3.0% |
| 65+ · unknown | 0.1% |
| 35-44 · male | 17.9% |
| 55-64 · male | 6.0% |
| 55-64 · female | 5.9% |
| 25-34 · male | 16.8% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 10.4% |
| 45-54 · male | 10.1% |
| 35-44 · female | 12.9% |
| 65+ · male | 2.8% |
| 18-24 · male | 3.3% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 2.2% |