Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Saving Lives
Ad copy
Taunette knows the Coast Guard helicopter saves lives. When it was set to be taken away, she went to Jeff Merkley for help.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 94.0 · 6.6 · 65.4 |
| Spend range | USD 7,000–7,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 13.64 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military, medical |
| Symbols | military, healthcare |
| Call to action | learn more |
| Standout element | Grainy interior Coast Guard helicopter rescue footage lending authentic urgency to the constituent testimonial |
| Tactic | The ad uses a real constituent story (Taunette) and documentary-style rescue footage to humanize Merkley as an effective advocate who personally intervenes to protect life-saving services, building trust through third-party validation. |
Where it ran (delivery by region)
| Oregon | 100.0% |
| Washington | 0.0% |
| Idaho | 0.0% |
Who saw it (delivery)
| 45-54 · female | 1.5% |
| 35-44 · male | 12.0% |
| 35-44 · female | 19.1% |
| 18-24 · male | 8.4% |
| 25-34 · female | 26.4% |
| 25-34 · male | 19.7% |
| 18-24 · female | 11.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 0.9% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
