Lindsey Graham US Inactive
TEAM GRAHAM, INC.
I have a heavy heart today
Ad copy
I have a heavy heart today. I remember how I felt the day we were attacked. I can tell you almost every minute of that day. There was a sense of not being prepared that was unnerving. I tried - from them to now - to never be that unprepared again.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.4/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 94.0 · 0.0 · 64.4 |
| Spend range | USD 8,000–8,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | — |
| Days live | 1 (2021-09-11 → 2021-09-11) |
| Created | 2021-09-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | military |
| Call to action | none |
| Standout element | soldiers boarding a military helicopter in a dusty warzone landscape evoking 9/11 memory and military sacrifice |
| Tactic | The ad uses solemn 9/11 remembrance and personal emotional vulnerability to position Graham as a seasoned, vigilant national security leader who learned from tragedy and remains committed to preparedness. |
Where it ran (delivery by region)
| South Carolina | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 18-24 · female | 2.3% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 6.7% |
| 55-64 · female | 11.4% |
| 65+ · female | 13.1% |
| 35-44 · male | 8.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 7.9% |
| 25-34 · male | 10.2% |
| 25-34 · female | 11.2% |
| 45-54 · female | 10.1% |
| 18-24 · male | 2.2% |
| 65+ · male | 6.1% |
| 35-44 · female | 10.2% |
| 55-64 · unknown | 0.1% |
