COTTON FOR SENATE, INC.
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🚨 LIMITED TIME OFFER: Want to win a SIGNED copy of Tom Cotton’s new book? Hugh Hewitt called it “the most significant national security book ever written by a sitting elected official.” All you have to do is chip in just $1 or more here and you’ll be entered to win —>
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| Overall score | 52.0/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 85.0 · 8.8 · 54.9 |
| Spend range | USD 10,000–14,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 55.55 |
| Est. audience size | — |
| Days live | 33 (2022-10-28 → 2022-11-30) |
| Created | 2022-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | military |
| Call to action | donate |
| Standout element | dramatic military silhouette at sunset on book cover titled 'Only the Strong' dominates the visual center |
| Tactic | Low-dollar entry fundraising tactic using a book giveaway sweepstakes lowers the psychological barrier to donating while building the donor list and reinforcing Cotton's national security brand via a third-party media endorsement. |
| Texas | 8.9% |
| Florida | 8.4% |
| California | 6.0% |
| Arkansas | 4.8% |
| Pennsylvania | 3.7% |
| Georgia | 3.6% |
| Michigan | 3.5% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 32.5% |
| 18-24 · male | 0.3% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 0.6% |
| 25-34 · male | 0.9% |
| 65+ · unknown | 0.6% |
| 55-64 · female | 10.0% |
| 65+ · female | 32.5% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 14.6% |
| 45-54 · male | 3.7% |
| 45-54 · female | 2.2% |
| 18-24 · female | 0.1% |
| 35-44 · male | 1.2% |
| 25-34 · female | 0.4% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |