📌 The Swipe File

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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

EXCLUSIVE OFFER

Enter to win here

Ad copy

🚨 LIMITED TIME OFFER: Want to win a SIGNED copy of Tom Cotton’s new book? Hugh Hewitt called it “the most significant national security book ever written by a sitting elected official.” All you have to do is chip in just $1 or more here and you’ll be entered to win —>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.0/100
Spend / Reach / Long. / Eff.59.4 · 85.0 · 8.8 · 54.9
Spend rangeUSD 10,000–14,999
Impressions200,000 – 249,999
CPM (≈ $/1k impr)USD 55.55
Est. audience size
Days live33 (2022-10-28 → 2022-11-30)
Created2022-10-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueforeign policy defense
Framingpositive candidate
Message typefundraising
Emotional appealpride
Production tiersemi pro
Who picturedcandidate
Symbolsmilitary
Call to actiondonate
Standout elementdramatic military silhouette at sunset on book cover titled 'Only the Strong' dominates the visual center
TacticLow-dollar entry fundraising tactic using a book giveaway sweepstakes lowers the psychological barrier to donating while building the donor list and reinforcing Cotton's national security brand via a third-party media endorsement.

Where it ran (delivery by region)

Texas8.9%
Florida8.4%
California6.0%
Arkansas4.8%
Pennsylvania3.7%
Georgia3.6%
Michigan3.5%

Who saw it (delivery)

25-34 · unknown 0.0%
65+ · male 32.5%
18-24 · male 0.3%
55-64 · unknown 0.2%
35-44 · female 0.6%
25-34 · male 0.9%
65+ · unknown 0.6%
55-64 · female 10.0%
65+ · female 32.5%
18-24 · unknown 0.0%
55-64 · male 14.6%
45-54 · male 3.7%
45-54 · female 2.2%
18-24 · female 0.1%
35-44 · male 1.2%
25-34 · female 0.4%
35-44 · unknown 0.0%
45-54 · unknown 0.1%

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