TEAM GRAHAM, INC.
Make no mistake — I’m not going to support funding the WHO under its current leadership. They’ve been deceptive, they’ve been slow, and they’ve been Chinese apologists. Until they change their behavior and get new leadership, I think it’s in America’s best interest to withhold funding because they have failed miserably when it comes to #COVID19.
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| Overall score | 52.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 91.4 · 3.6 · 70.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 6.47 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-04-21 → 2020-05-05) |
| Created | 2020-04-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Fox News chyron legitimizing Graham's position on cutting WHO funding mid-pandemic |
| Tactic | The ad borrows Fox News credibility to frame Graham as a bold, principled defender of American interests against a failed international body, using a punchy pop-culture pun ('Dr. No') to make the attack memorable. |
| South Carolina | 95.2% |
| North Carolina | 1.2% |
| Georgia | 0.4% |
| Kentucky | 0.3% |
| Texas | 0.2% |
| Florida | 0.2% |
| Pennsylvania | 0.2% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 4.4% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.7% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 2.9% |
| 45-54 · female | 11.8% |
| 25-34 · unknown | 0.0% |
| 35-44 · male | 7.1% |
| 35-44 · female | 7.1% |
| 65+ · male | 11.3% |
| 55-64 · female | 14.4% |
| 65+ · female | 17.3% |
| 55-64 · male | 10.7% |
| 45-54 · male | 10.9% |
| 45-54 · unknown | 0.1% |