COTTON FOR SENATE, INC.
Enter to win a signed copy
Read the true story of Biden’s Afghanistan disaster… and what it means for the security of our country. Hugh Hewitt has called Tom Cotton’s new book “the most significant national security book ever written by a sitting elected official,” and this is your chance to win a SIGNED copy. Click below to SIGN up and you’ll be automatically entered to win.
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| Overall score | 51.3/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 87.0 · 11.3 · 76.4 |
| Spend range | USD 800–899 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 3.09 |
| Est. audience size | — |
| Days live | 42 (2022-10-28 → 2022-12-09) |
| Created | 2022-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | military |
| Call to action | sign petition |
| Standout element | Chaotic Kabul airport evacuation photo paired with dramatic book cover featuring a lone silhouette against a fiery sky |
| Tactic | Uses a giveaway mechanic (win a signed book) to drive list-building while framing Biden's Afghanistan withdrawal as a catastrophic national security failure, leveraging a Hugh Hewitt endorsement quote for credibility. |
| Texas | 8.8% |
| Florida | 7.8% |
| California | 5.7% |
| Michigan | 4.1% |
| Pennsylvania | 4.0% |
| Ohio | 3.9% |
| New York | 3.3% |
| 18-24 · unknown | 0.0% |
| 13-17 · male | 0.0% |
| 65+ · male | 25.4% |
| 55-64 · male | 19.7% |
| 65+ · female | 22.2% |
| 55-64 · female | 11.5% |
| 45-54 · male | 8.8% |
| 45-54 · female | 3.8% |
| 25-34 · male | 2.2% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 0.7% |
| 65+ · unknown | 0.4% |
| 35-44 · female | 1.0% |
| 35-44 · unknown | 0.0% |
| 25-34 · unknown | 0.0% |
| 18-24 · male | 0.7% |
| 18-24 · female | 0.2% |
| 35-44 · male | 2.9% |